Taurus and Valtech Switzerland collaborate to help leading brands enter the NFTs and digital assets space.

Geneva, June 23, 2022  – Taurus SA, the No.1 digital asset platform for banks in Europe, and Valtech, a global business transformation agency, announce their new partnership, aiming to support brands and large companies enter the digital asset space and better engage with their consumers.  Clients will benefit from end-to-end support, covering all aspects from strategic advisory, UI/UX design, definition and set-up NFTs concepts, and ultra-secure yet simple wallet infrastructure.

Helping the largest brands enter the digital asset space: design, NFTs minting, wallets custody & blockchain connectivity

This strategic collaboration answers the growing demand from leading brands. Entering the digital asset space is a challenging yet inevitable leap for many brands, and it requires not only the right technology and design support but a true understanding of how this transition needs to support their strategy, ambitions, brand equity, and existing operations. Most popular use cases include: CRM extensions with blockchain wallets to create new one-to-one relationships with consumers; loyalty program upgrade with NFTs as digital membership or pass for events; product value chain automation with digital twins and certificate of authenticity; and eCommerce growth acceleration via NFT marketplaces.

Combining the complementary expertise from Taurus and Valtech ultimately provides a seamless UI/UX experience to brands and their consumers, bridging the gap between Web2.0 and Web3.0 ecosystems.

Simplicity & Peace of mind for consumers with banking-grade security and easy onboarding

As the #1 digital asset platform for Banks in Europe, Taurus brings the cutting-edge, ultra-secure, yet easy-to-use technology, to issue, custody, transfer, and trade digital assets and NFTs. Using Taurus’ technology, battle-tested by the most sophisticated players since 2018, brands will be able to issue any types of NFTs on both Ethereum and Tezos blockchains.

Valtech’s proven expertise in strategy consulting, service design, and optimisation of digital platforms for multichannel commerce and marketing will guide brands and companies to address consumers' pain points and needs across the UI/UX journey. Valtech is the preferred strategic business transformation partner to many of the world’s best-known brands including ADM, Audi, Goodyear, Dolby, Estée Lauder, Linde, L’Oréal, Novo Nordisk, PepsiCo, P&G, Samsung, Sanofi, SC Johnson, Toyota, Universal Studios and Volkswagen.

Ahead of the curve with new customer engagements

Providing the full package, from technology to consulting and UI/UX expertise, the partnership is ready to support brands recognizing this opportunity to not only position themselves against their competitors, but establish new and stronger relationships with their customers.

Victor Busson, CMO and head of Strategic Partnerships at Taurus

“If properly designed, NFT strategies have the potential to reshape the relationship between brands and communities through new one-to-one consumer touchpoints. Brands require thorough holistic advice and cutting edge technology to deliver engaging and sustainable Web3.0 experience. This is the idea underpinning the Valtech and Taurus partnership. We are hence very pleased to collaborate with Valtech to support new entrants with a secure and flexible infrastructure tailored to their brand equity, strategies, and needs.”

Sandro Tarchini, Global Industry Lead Financial Services at Valtech

“Valtech’s clients are traditionally interested in the latest technology and experiences. We see a rising demand for digital asset solutions, not only in Financial Services but also in Luxury or Mobility. We are convinced that the combination of Valtech and Taurus, with its pioneering but already proven technology, will enable our clients to take the next step and create groundbreaking new experiences and business opportunities.”

About Valtech

Valtech is a global business transformation agency that delivers innovation with purpose. We enable our clients to anticipate tomorrow's trends and connect more directly with consumers in their digital and physical spaces, optimizing time to market and return on investment.

Established in 1993, it currently employs more than 5,000 professionals, including consultants, experienced designers, marketers, data scientists, creatives, and software engineers across five continents, with more than 50 offices in 19 countries. In Switzerland, around 130 digital experts work in Baden, Bern and Geneva, as well as remotely - a diverse, multinational team of creative developers, strategists, agilists and visionaries with a wide range of experience, ideas and horizons.

With strong experience in design, technology and marketing, our passion is to address our clients' transformational business challenges. We reimagine the customer journey and build new connected experiences, put data to work for businesses in this new era, and help our clients transform their operations.

Our services include strategic consulting, service design, technology services and optimization of essential digital platforms for omni-channel marketing and merchandising.

Learn more at valtech.com

About Taurus SA

Taurus SA was founded in April 2018 in Geneva, Switzerland, specialising in digital assets and blockchain. Taurus was founded by senior executives with a background in banking, regulatory, IT, and cyber security. Taurus delivers its clients the infrastructure to manage ANY digital asset: cryptocurrencies, tokenised assets, and digital currencies, with one unified platform. It is a leader in Europe and Switzerland. Taurus solutions are in production and entrusted with the full spectrum of banks: systemic banks, investment banks, private banks, retail/digital banks, crypto-banks, trading venues.

For more information, please visit taurushq.com

About Taurus’ platform for brands and companies.

Taurus’ modular platform enables brands to manage any digital asset, including NFTs and tokenised assets. Concretely, its suite of products helps teams along their digital asset journey: Taurus-CAPITAL is used to mint and manage NFTs with no limitation. Technically, it can whitelist and interact with any smart contract template on Ethereum (ERC) and Tezos (FA). Taurus-PROTECT is used for the custody of the NFTs combining banking-grade wallet infrastructure with a seamless user experience. This means a user could create and store an NFT just with an email address or a social login without having to (i) download a crypto wallet on his browser, (ii) write the 12 or 24-word private keys, (iii) buy ETH or XTZ to pay for gas transfer. Taurus-EXPLORER is used for the connectivity to more than 10 blockchain protocols to ensure users can transfer their NFTs at any time, including automatic replay transactions in case a transaction gets stuck on the blockchain. All are done in full compliance with GDPR regulations. T-DX is a regulated marketplace to trade NFTs and tokenised assets.